World Snooker is pleased to announce PartyPoker.com as the title sponsor of the Snooker Shoot-Out, which takes place in Blackpool Tower Circus and will be televised live on Sky Sports.

The event will be known as the PartyPoker.com Snooker Shoot-Out and will run from January 27 to 29 at the iconic Circus Arena, at The Blackpool Tower, in the north-west seaside town.

The PartyPoker.com Snooker Shoot-Out is a one-frame knockout tournament with frames lasting a maximum of ten minutes and a reducing shot-clock to ensure fast moving action. The world's top 64 players, including  Mark Selby, Judd Trump, Stephen Hendry, Ding Junhui and Masters Champion Neil Robertson will be battling for the £32,000 top prize.

World Snooker Chairman Barry Hearn said: "We are delighted that PartyPoker.com has come on board for what will be a fantastic three days of unabashed snooker fun!

"Last year’s event was a tremendous success and tickets have been flying out the door!  It will be great for those watching on Sky and I can’t wait to see Blackpool Tower Circus packed to the rafters with frenzied fans!

"Let the Party begin!"

There are a few tickets still available.  For details go to www.worldsnooker.com/tickets to book online or call 0871 620 7052 (calls cost 10p per minute plus network extras).