Seriously, sometimes it feels like agencies aren’t even trying.

Let’s go through the cliché cheap pop tools in the agency handbook:

• Cute baby? Check.
• Funny old person type? Check.
• Irritating antagonist? Check.
• Lame SFX? Check.

3 mil for the Super Bowl spot plus six figures easy for producing the ad and the result is this:

What a waste. At least when...